Happy Birthday Big Guy.

Joe Louis Barrow: If inspiration was a person.

If you’ve ever had the opportunity to partake in the Broadway Musical that is Motown, you’re familiar with how poignant the Joe Louis victory was to the story of not only Hitsville U.S.A. – but his newfound hometown. The freckle faced fellow pictured above is more than just a monument, he was then – and still remains absolutely monumental. Everyone loves an underdog, especially after the entity deemed least likely beats the odds – both literally and figuratively in Joe’s case. There will never be enough candles to commemorate the inspiration behind our brand, nevertheless he will forever remain at the forefront – both literally and figuratively – all uppercase. Welcome to Detroit. We love you Joe.